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ome fa il gigante dei social media a decidere chi e cosa mettere nel tuo feed? Tom Weber conduce un esperimento di un mese per rompere l'algoritmo, scoprendo di Facebook i 10 più grandi segreti. Più digitale diventa la nostra vita quotidiana, più perplessi le domande sembrano.Intende la crescita dei social media distruggere le nostre nozioni di privacy? La democrazia è aiutato o danneggiato dalla cacophony of opinions online? And perhaps more confusing, because the guy I barely know the 10th grade to keep showing up in my feed Facebook?

If you have ever heard time on Facebook, you've probably thought about it once. The social networking giant promises to keep us connected with our friends in exchange for pumping a steady diet of advertising with us, but the algorithms used to decide which of Facebook news to pass along may seem capricious or entirely impenetrabile.esperimento a month, in The Daily Beast's Facebook news feed produced the following findings: A prejudice against the newcomers

"newer" does not tell the whole story.

links are favored over status updates, and photo and video links.

"Stalking" your friends will not let you out.

Raise your visibility by getting people to leave comments.

It 'hard to get the attention of "young people".

Facebook, much like Google with its search algorithms, consistently refuses to go into detail on how the collection and content (except for some details on the engine watching this year's enigmatic that feeds it, EdgeRank). So with the mystery of that friend tenth of a degree in mind, The Daily Beast referred to crack the code of custom news feeds on Facebook. Why are some friends seem to appear constantly, while others are rarely seen? How

shots of other friends in the network affect what you're shown? The Facebook reward some activities with undue exposure? And you can "stalk" your way into a friend's news feed from their page obsessively and photos? To get answers, we devised an experiment to create our own test laboratory within the confines of virtual Facebook and monitoring of thousands of news-feed for a period of several weeks. The focus of our experiment: Filippo Simonetti, a newcomer 60-year-old Facebook, which has allowed us to dictate and control every mossa.Come half billion people before him, Simonetti joined Facebook and started typing in his status updates. But in this case, Simon's only friends were a handpicked roster of more than two dozen volunteers who have agreed to sift through their news feed for the duration of our experiment, dutifully record any sightings Phil.

As our volunteers checked with their relations, some remarkable results began to emerge:

1. Bias against Facebook's new arrivals. If there is one thing that our experiment made all too clear, is that after 500 million people in a party means that a lot of beer and pretzels are already long gone. Poor Phil spent his first week shouting his update, sent several times a day, but most of its ready-made "friends" never seen a peep on their news feeds. Its invisibility has been particularly strong among those with long, well-established lists of friends. perpetual conversation with Phil ether stopped only when we responsible for our volunteers to interact with him.

a dynamic that leads to ...

2. Facebook's Catch-22: To get exposure on Facebook, you need friends to interact with the updates in a certain way (more on that below). But they are not likely to have friends who interact with updates, if you do not have exposure in the first place. (Memo to newcomers Facebook: Try to get a couple of friends like crazy to click on your items.)

3. I Velvet Rope: "Top News": The real fun started when the end we learned different subgroups of our force volunteer friend to interact with Phil so controllato.Improvvisamente, Phil began popping up on feed. But what? Current newsfeed system offers users two options: "Top News", a highly selective feed for updates friends, and "newer", a "fire tube" that shows the updates in chronological order inverso.Un cluster of interactions, however, still do not guarantee that you will get anyone Top News, which is like a vast majority of users Facebook to get their information. Some of our volunteers reported frequent sightings of updates to Phil in their Top News feeds, while others saw him rarely, and in some cases, mai. Top news vi mostrerà gli aggiornamenti vecchi di ore da alcuni amici, ignorando i più recenti dagli altri.Facebook ha un motivo per fare questo: se gli utenti ha visto tutti i posti per tutti i loro amici, potrebbero essere sopraffatto (o annoiato) e uscire, un disastro per Facebook, che ha bisogno di occhi per guadagnare. Ma così facendo, il sistema di classificazione di Facebook rende giudizi su elementi che ritiene tu possa essere interessato. Che ne è stato chiaro dopo due settimane è stata che non è la quantità di attività che hai, ma il tipo.

4.News "Più recenti"  viene censurata, anche. Come so da veterano Facebook user, is a simple matter of passing the filtered feed-and-priority to the Top News of the latest new and hot. In "newer" items are displayed in reverse chronological order. ; So many people, assuming of course that contains all the latest updates from all their friends. Not so, as our experiment has shown.

Even with test-subject Simonetti that published updates, links, photos and videos several times a day, some of our volunteers have found that the items do not appear in their most recent feed. (At least, not until we have taken further measures for the visibility of Phil.) If you have not tinkered with the "Edit Options" on the most recent feed, this emphasis should be checked. there is a little used setting the roof on the number of friends shown in the feed.

5. "Stalking" on your friends will not have news. Maybe you've put on it while poring over photos of an old flame or a friend on Facebook, or perhaps you have worked diligently to obtain the radar of someone clicking their whole page. Not Facebook algorithms mysterious factor of interest sneak into another person in a news feed that person? To find out, our test subject spent several days obsessively checking the posts and photos of some volunteers who had yet to spy on him in their feed. The result was clear: not stalking leads up to nothing.

6. Having friends that help you pursue your Popularity. Stalking the acts in the opposite direction, we could find. After spending days in vain for Phil to post updates, with most of our volunteers saw that no one of them, we commissioned a group of friends to start showing more interest in Phil. Even if you do not was showing in their feed, have tried several times to her Facebook page, clicking on the link he had posted his picture and display. This was the point where Phil finally began to break. It took a few days constant clicking, but not limited to friends who did the stalking began to see Phil in their Top News feeds. Even glialtri stalkers who were not even started to notice him.

7. Links madmen and status updates. We are sure that you consider all the ideas are fascinating, but Facebook does not. At various points in our test, Phil went away with writing updates status and postare link a contenuti altrove sul web. Anche prima che alcuni dei nostri amici cominciarono stalking su Phil, per coloro che stavano vedendo gli aggiornamenti da lui, i link comparivano più frequentemente che gli aggiornamenti di stato, presumibilmente perché i collegamenti sono più efficaci a guidare "il coinvolgimento degli utenti", che si traduce in persone che spendono più tempo su Facebook.

8. Foto e Video Link matti. Proprio come i collegamenti si sono rivelati più potenti di aggiornamenti di stato nel rendere Facebook passato il filtro, così hanno fatto foto e video postati da phil. Anche in questo caso, è probabile una questione di impegno.Pensate a volte avete scoperto una foto in formato thumbnail da un amico nel tuo feed e cliccato per vederlo full-size. Facebook piace clic, e le foto li libererà.

9. Il potere dei commenti. Se gli elementi postati attraggono commenti da alcuni amici, si solleva chiaramente la vostra visibilità globale. Quando i nostri volontari selezionati iniziato stalking Phil, finalmente è apparso a molti utenti per i quali era stato un non visto. Ma quando ci siamo fermati lo stalking e si è trasferito alla fase successiva della nostra prova, la direzione di un gruppo di utenti era non solo di guardare in su Phil, ma anche ripetutamente aggiungere commenti ai suoi articoli, outperformed the feeds of friends even more.

10. Why Facebook is really like High School: After weeks of testing and probing everything from the video that Phil has posted to get some of his friends to flood him with comments, by the end of our experiment, Some of our volunteers had not seen Phil literally appear in their feed, or Top News or newer. These were the "popular kids" of Facebook users, with 600 or more friends. (In contrast , those with 100-200 only friends were among the first to post Phil.) So the key, how to build your circle of friends, you do so to include some friends without huge networks. They will see more of your feed, interact in ways allowed by facebook and this aumeterà your vision with everyone.

Facebook has not responded to our requests for comment on our results. To be sure, this experiment was not infallible. Facebook can, and probably non-design variables in addition to those in our test. And our professional army of friends was only human and he had forgotten some of the messages from Phil.

Again, we were able to observe firsthand how Facebook can elevate or bury le notizie che si desidera condividere con gli amici. Per gli utenti medi, crackare il codice di Facebook è una sorta di puzzle di divertimento.

 Ma per i marketer che cercano di toccare Facebook, o persone che vedono il servizio come un modo per promuovere se stessi, capire come si propaga il contenuto attraverso il sistema è tutt'altro che un gioco.

Ma significa anche che molti utenti potrebbero non essere a conoscenza di quanto potere hanno messo nelle mani di questo mediatore elettronico. (Il concetto stesso di news feed è stato controverso, non appena è stato svelato, come raccontato nel film di David Kirkpatrick è l'effetto Facebook.). Riesci a "perseguitare" la tua strada verso feed di notizie di un amico da ossessivamente la loro pagina e le foto?

Si potrebbe pensare che hai condiviso quelle foto adorabili nuovo bambino o la notizia della tua promozione grande con tutti i tuoi amici. Ma non solo Facebook decidere chi sarà e non vedere le novità, mantiene anche i dettagli dei suoi interventi relativamente discreta.Per tutto il tempo, Facebook, come Google, continua a ridefinire "ciò che è importante per te" come "ciò che è importante per gli altri." In tale quadro, la serendipità appartiene a coloro che si collegano direttamente con i loro amici nel mondo reale, o almeno di prendere il tempo di saltare i loro feed di notizie e di andare a visitare pages of their friends' directly once every tanto.Thomas E. Weber covers technology for The Daily Beast. He is a former bureau chief and columnist of The Wall Street Journal and was director of the award-winning SmartMoney.com. Twitter.Date Follow him to start with e-mail Morning Scoop. It 's the cheat sheet with the must reads from around the web.

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